Glossary

Structured data

Parse survival is not schema truth. INGEST tests whether intended values survive ordinary parsing.

Open testMethodologyAll terms

Standard parse

Whether JSON.parse succeeds on the raw JSON-LD script text.

If standard parse fails, many consumers never see the graph — regardless of “schema validators” that repair aggressively.

On the report Structured data integrity table

One unescape

Whether the block parses after a single HTML-entity unescape repair.

Some publishers emit entity-escaped JSON inside script tags. One unescape may recover a parse that strict consumers miss.

A pass here with a fail on standard parse is a warning sign for portability.

On the report Structured data integrity · One unescape

Intent survives

Whether the intended values remain recoverable without depending on non-standard repair paths.

This is not “the schema is correct for Google.” It is whether the published intent survives the parses INGEST trusts.

Failed intent-survival rows penalize the structured-data leaf.

On the report Structured data integrity · Intent survives

  • Not a Rich Results pass/fail.

Values agree

When both standard and unescape parses succeed, whether their values are equal.

Disagreement means repair changed meaning — a high-severity serialization smell.

On the report Structured data integrity · Values agree

Graph identity

Duplicate or unresolved @id values inside JSON-LD blocks.

Broken identity weakens entity coherence and machine linking even when parse is OK.

On the report Structured data · Graph identity notes

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